Social Media Trends: Q3 2025
What’s Working Now—And What to Rethink
Social media isn’t static, it evolves fast, and this quarter is no exception. What worked in early 2024 feels stale now. For real estate professionals and small business owners, staying relevant doesn’t mean chasing every trend, it means understanding why people scroll, click, and engage today.
Q3 2025 is shaping up to be the season of intentional content, raw, value-packed, and story-driven. Let’s dig deeper into what’s rising and what’s falling off the algorithm’s radar.
What’s Gaining Traction Right Now
1. Teach to Earn Trust: Carousel Content with Real Value
Instagram’s shift toward saves and shares has made carousel posts one of the highest-converting formats. But the key isn’t quantity—it’s value density.
Example:
- A real estate agent sharing “6 Questions to Ask Before Choosing a Mortgage Lender” with visual icons per slide.
- A salon owner creating a “Swipe Guide to Summer Hair Damage Fixes.”
Why it works: These posts live longer in feeds and explore the psychology of bookmarking. People save what they might need later—so speak to future problems, not just current ones.
2. The Rise of Human-Led Video (Not Overproduced)
In 2025, we’re seeing audiences scroll past polished promo reels and stop for one-take videos shot on a phone. It’s not about low quality—it’s about perceived honesty.
Example:
- A real estate broker doing a front-seat car video explaining why interest rates don’t matter as much as people think.
- A boutique owner filming an unboxing or talking to camera while prepping an order.
Why it works: The “talk to me, not at me” tone connects. Bonus if you’re using subtitles—silent scrollers still watch.
3. People Buy from People: Captions that Feel Like Conversations
Your audience doesn’t want to read ads. They want to read you. In Q3, brands that sound less like brands and more like humans are building the most loyal communities.
Try this rewrite:
Instead of: “Take a look at this beautiful new listing!”
Try: “We walked into this home and didn’t want to leave. The kitchen? A dream. The backyard? Quiet. Just wait ‘til you see the office space.”
What to Leave Behind in Q3
Trend-Hopping Without Purpose
Using trending audio or memes with no real connection to your niche is now seen as tone-deaf or lazy. Trends still work—but only if you can tie them back to your audience’s world.
Text-Heavy Graphics That Feel Like Flyers
If your post looks like a flyer from a bulletin board, people will scroll. Today’s audience favors native design that blends in with their feed—not interrupts it.
Long Captions with Weak Starts
Yes, storytelling is in—but the hook matters more than ever. The first 2 lines should pull readers in or spark curiosity. If you start slow, most won’t expand to read more.
Start with lines like:
- “I almost didn’t post this.”
- “Most agents won’t admit this, but…”
- “Ever wonder why your listing isn’t getting traffic?”
Emerging Trends to Watch
1. Private Communities Are Coming Back
More creators and brands are moving their loyal fans into smaller, private circles—think group chats, Close Friends stories, and subscriber-only reels.
2. Content Recycling Is Smarter, Not Lazy
A reel you posted 3 months ago that performed well? Crop it, caption it differently, and repost. You don’t need brand new content every time—just new angles.
Here’s the truth: You don’t need to post more. You need to post smarter. In Q3 2025, the content that converts is:
- Teachable (so it gets saved)
- Authentic (so it gets watched)
- Relatable (so it gets shared)
At VAST Marketing, we work closely with real estate professionals and business owners to craft content that doesn't just follow the trends—it sets them.
If your social media has hit a plateau, it’s time for a refresh. Let’s turn your content into connection—and your presence into profit.
