Is Your Marketing Strategy
Out of Touch?
Every real estate professional and small business owner has a story. The late nights. The near-misses. The uphill climb to get where you are today.
But here’s the hard truth: your audience doesn’t care about your journey until they can see themselves inside it.
If your marketing is just a highlight reel of your wins, people scroll past. But if it mirrors their struggles, they stop. They listen. They lean in.
Why Success Stories Fall Flat
Most professionals fall into the same trap: turning content into a victory lap.
- “We sold this house in 3 days.”
- “We hit 10 million in sales this year.”
- “We’re the #1 brokerage in town.”
Impressive but irrelevant. Your clients aren’t clapping. They’re asking: “How does this help me?”
- Buyers are stressed about rising rates, bidding wars, and losing the right home.
- Sellers worry about timing the market.
- Small business owners need leads that don’t drain their budget.
If your posts don’t address those pain points, your “success” is just noise.
Speak Their Language: Pain Before Profit
Content that lands doesn’t boast—it resonates.
- Instead of: “Just listed this luxury home!”
Try: “Struggling to find a home with a pool before summer? This one just hit the market.” - Instead of: “We helped 10 families this month.”
Try: “Tired of losing in bidding wars? Here’s how our last client got under contract.” - Instead of: “Business is booming!”
Try: “Running ads that don’t convert? Here’s a strategy that doubled our client’s leads.”
The shift is simple: you’re not the hero—they are. You’re the guide who knows the path out of their struggle.
The Rule in Action
At VAST Marketing, we work with real estate professionals who often slip into the “look at me” trap. The ones who break through are the ones who flip the script:
- Writing posts that address the fears of first-time buyers.
- Creating videos that ease sellers’ anxieties about a slow sale.
- Publishing content small business owners actually nod their heads to.
They don’t just market. They position themselves as problem-solvers.
Stop Selling. Start Resonating.
People don’t need another hero story. They need someone who understands their challenges and speaks them out loud.
The formula:
👉 Talk less about your success.
👉 Talk more about their struggle.
👉 Position yourself as the solution.
When your audience finally sees themselves in your marketing, that’s when they’ll care. That’s when they’ll act.
